Will Smith’s “Hancock” is no super hero at the box office.

If numbers hold up, “Hancock” will finish a five-and-a-half-day July 4th weekend with just under $100 million. That’s about equal to what his last movie, “I Am Legend,” did last December. The only difference is that “Legend” did that without the advantage of a long holiday weekend.

The other difference is that on “Legend”’s opening night it took in around $30 million. “Hancock” has done very well, but nothing like that. On Friday night it did an estimated $18 million — and that may be an over-estimate.

“Hancock” cost $150 million to make, so the break even for costs won’t even come until maybe next Friday (June 11). Even then, it’s not like there’s been a mass movement in the film’s direction. If anything, the minor success of this odd summer “blockbuster’ has come more from little competition than any audience clamoring to see it.

Meantime, while “Hancock” has struggled so too has “The Incredible Hulk.” The Friday numbers brought the total to date to $123 million — very disappointing. And Mike Myers’s “The Love Guru” is a total flop at $28 million. On the positive side, “Indiana Jones and the Kingdom of the Crystal Skull” has passed the $300 million mark. “Iron Man” has done the same thing, taking a little longer than Indy, but nevertheless establishing itself and need for sequels. Too bad Robert Downey Jr.’s cameo at the end of “Hulk” didn’t help more!
Source: FOXNews